TORK, global number 1 professional hygiene brand, belonging to the company Essity, a leading hygiene and health company, launched in Spain last November 2019 the campaign Tork Reach For The Stars.
The objective of the action was to help the owners of bars and restaurants to improve their establishments with tips to get their clients to make a good valuation, obtaining five-star opinions and improving those they already had.
Through a campaign on social networks, both organically and paid, with videos and images, the company sent users to a landing page, where the interested users could download a document with tips to take their business to the next level. The landing page also offered the possibility to contact with a Tork expert for free.
Our job was to publicize the campaign, both offline, with press office actions, and online, being present on the main social channels to promote this initiative.