Breville, the leading brand of Kitchen appliances, launched its new Heatsoft hand mixer on the Spanish Market. The only kneader on the market with heat soft technology, which allows you to soften cold ingredients while mixing. By using gentle warm air the Breville hand mixer quickly brings ingredients to room temperature.
To meet our goal, we developed a digital strategy focused on communicating the new product through social networks, especially instagram. The aim was to find a way to communicate the product in a natural way.
In Order to do this, we looked for profiles which were similar to the brand and we collaborated with several influencers related to the baking world, such as Alma Cupcakes, Las Maria Cocinillas, Bea Roque or Anna Easy Recipes to be our ambassadors for a period of three months.