Asociación Española contra el Cáncer

Experience

World Cancer Research Day

THE SPANISH ASSOCIATION AGAINST CANCER

To celebrate World Cancer Research Day, which is held every year on 24 September, the Spanish Association against Cancer (AECC for its Spanish acronym) organised various initiatives. Our task, in collaboration with the AECC, was to contribute with the communication strategy, the main aim of which was to provide media coverage, dissemination and other press office actions related to the presentation of the initiative “Committed to cancer research”, with the presentation of the AECC Aid for Cancer Research and the “V de Vida” awards, in an event presided over by Her Majesty the Queen as Honorary chair of the AECC and the Foundation. 500,000 signatures were also collected in major Spanish cities to request a National Cancer Research Strategy.

Results

Over 700 impressions

(television, radio, print press and online media), mainly general and national media.

236.924.400

Estimated cumulative audience